Job Description

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Strategic Planning:
Develop and implement effective strategies for Google and Facebook accounts to meet client objectives.
Campaign Execution:
Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns.
Analytics and Reporting:
Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders.
Budget Management:
Monitor and manage campaign expenses,ensure adherence to budget constraints, estimate monthly costs, and reconcile any discrepancies.
Optimization:
Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
Keyword Management:
Perform ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
Competitor Analysis:
Research and analyze competitor advertising links to stay ahead in the digital landscape.
Facebook & Google Ads Optimization:
Constantly refine and optimize campaigns on both Facebook and Google Ads platforms for improved results.