Job Description

Senior Executive - Marketing

About AAK

AAK is proud to be the world\'s leading producer of specialty vegetable fats. Through our unique co-development approach we develop and provide value-adding vegetable oil solutions in close collaboration with our customers, enabling them to achieve long-lasting business results.

By doing so, we solve customer specific needs across many industries including Bakery, Chocolate & Confectionery, Dairy, Foodservice, Infant Nutrition and Personal Care.

Our pioneering spirit and passion for innovation keeps us at the cutting edge of our industry and is what sets us apart. It enables our employees to work in a safe and supportive environment in which they make a genuine impact. AAK employ more than 3,500 employees globally and with 20 production facilities and customization plants, and sales offices in over 25 countries spanning six continents we have one of our industries most diverse global footprints.

AAK Mumbai

About the role

• Planning and executing the marketing engagement activities as per the annual marketing calendar.
• Preparing monthly PR and digital content bank plan along with the digital marketing agency.
• Support activities for new product development - Managing and creating new product brand names across the segment\'s basis AAK nomenclature guidelines, label, packaging and design
• Executing marketing initiatives as part of the new product launches - Soft launches, digital launches, promotional material and campaigns related to NPL\'s.
• Management of initiatives from the marketing calendar events- end to end execution of action plans, design approvals, vendor alignments
• Monthly financial tracking and reporting of budget numbers for marketing activities.
• Managing the PR advertisements plan across the segments in the core industry media magazines as per the budgets allocated.
• Sales kit and marketing collaterals management
• Managing all the ATL and BTL activities during the customer and organizational engagements.

Qualification & Experience

• 6 years of experience in various marketing domains
• Digital marketing certification
• MBA - Marketing
• B2B, Specialty Oils and Fats Experience will be preferred

AAK prohibits discrimination on the basis of race, color, sex, sexual orientation, age, national origin, physical or mental disability, religion, veteran status, and any other class of individuals protected from discrimination under state or federal law in any aspect of the access to, admission, or treatment of students in its programs and activities, or in employment and application for employment.

AAK