Job Description

Roles & Responsibilities: * 1. Influencer & Creator-Led Marketing
Managing micro & nano influencers for hyperlocal store visibility.
Coordinating live demos, "Get Ready With Me" videos,
Organising in-store influencer meet & greet events to drive walk-ins. * 2. Community-Based Marketing
Conducting beauty workshops, masterclasses, and community-driven events.
Planning college activations and handling campus ambassador programs.
Building partnerships with women's clubs and salons. * 3. User-Generated Content Campaigns
Encouraging customers to share photos/videos after store visits.
Executing "Review & Win" and similar engagement contests. * 4. Short Video & Reels Marketing
Creating trending transitions, before/after videos, and quick tips.
Producing 15-30 sec store highlight videos.
Developing localised reels using trending audio. * 5. Partnership Marketing
Collaborating with spas, salons, cafes, and other partners for cross-promotion.
Executing co-branded events and exclusive offers. * 6. Review Optimization
Strong and consistent Google Review management to boost store credibility.

Skills Required