JOB POSITION -Senior Marketing Executive \xe2\x80\x93 Diamond JewelryCompany Overview: Our Firm is a leading manufacturer and retailer of exquisite diamond jewelry, renowned for its craftsmanship and commitment to quality. With a rich heritage spanning over [X] years, we pride ourselves on delivering timeless elegance and unparalleled beauty to our discerning customers. Position Overview: We are seeking a dynamic and experienced Senior Marketing Executive to join our team. The ideal candidate will have a passion for luxury products, a deep understanding of the diamond jewelry market, and a proven track record of driving successful marketing initiatives. Responsibilities:
Develop and execute comprehensive marketing strategies to promote our diamond jewelry collections, including online and offline channels.
Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape in the diamond jewelry industry.
Collaborate with cross-functional teams to ensure alignment of marketing efforts with sales objectives and business goals.
Manage the creation of marketing collateral, including product catalogs, brochures, and digital content, ensuring consistency in brand messaging and visual identity.
Oversee the planning and execution of marketing campaigns, including advertising, email marketing, social media, and influencer partnerships.
Monitor and analyze key performance metrics to measure the effectiveness of marketing initiatives and identify areas for optimization.
Stay abreast of industry developments and best practices in marketing, technology, and consumer behavior to drive innovation and continuous improvement.
Cultivate strong relationships with key stakeholders, including vendors, media partners, and industry influencers, to enhance brand visibility and market presence.
Qualifications:
Bachelor\'s degree in Marketing, Business Administration, or related field; MBA preferred.
years of experience in marketing roles within the luxury goods industry, with a focus on diamond jewelry preferred.
Proven track record of developing and implementing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
Strong analytical skills and ability to interpret data to make informed decisions and recommendations.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
Creative thinker with a keen eye for detail and a passion for storytelling through visual and written content.
Proficiency in digital marketing tools and platforms, including Google Analytics, social media management, and email marketing software.
Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.
Benefits:
Competitive salary commensurate with experience
Comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
Opportunities for professional development and career advancement