Job Description

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As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Roles and Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

• Proven years of marketing automation experience.
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce.com.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

Skills

• Testing
• Analytical
• Communication Skills
• Project Management
• Multitasker

In this role, you will:
Strategize, plan, and implement email and marketing automation programs (like email drip campaigns, website conversion optimization tests, and retargeting ads)

Conduct segmentation based on customer needs and build personalized automations that solve their problems

Create customer journey maps based on product flow and review the stages of your marketing automation to identify areas of opportunity to optimize for growth

Work with our Leads team to better understand the right type of customers to attract and how to prime them for onboarding during their nurture to sale

Build, write, and publish email campaigns

Outline (and where needed, craft) content to help nurture segments through critical conversion points of the sales and marketing funnel

Diligently analyze and optimize marketing performance to drive conversions. You love data at your core!

Create experimental one-off campaigns (like webinars, video, landing pages, etc) that roll up into the overall marketing automation strategy

To be successful in this role, you must:
Have 2+ years of email marketing experience, overseeing marketing automations from start to finish, and are now looking to take your career to the next level

Know how to drill down on customer segmentation and can craft personalized campaigns/automations to attract new users based on their needs--You really understand how to speak to our customers in order to showcase the value that Thinkific provides

Have extensive experience mapping customer journey flows and building objective-based automations

Have past (successful!) experience doing digital marketing and marketing automation programs for a SaaS company

Be able to write compelling copy that is proven to convert and inspire

Be quite technical and comfortable implementing technical setups (HTML and CSS skills are a plus)

Love data! You should feel comfortable querying data, deriving actionable insights, presenting them in reports, and making data-driven decisions.

Have a great overall understanding of how to operate email and marketing automation platforms (and can learn new tools quickly!)

You might be the person we're looking for if you:
Are eager to learn and grow--you've likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills

Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary

Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)

Have experiencing managing CRMs, segmenting customer personas, and have previously mapped out customer journeys to successfully nurture customers to conversion

Have direct experience with ActiveCampaign, Intercom, and Unbounce