Job Description

Location: Vikhroli, Mumbai
Department: Brands - NY Bae (Makeup)
Role: Senior Executive - Influencer Marketing
Who You Are
? An energetic, enthusiastic person who wants to get exposure in one of the hottest spaces in
marketing right now - Influencer Marketing
? A social media savvy person who lives and breathes content, and has a keen sense of the
latest trends on social media.
? Someone who's able to build and strengthen relationships with our portfolio of 100+
influencers.
? A self-starter who wants to accelerate their career path, while making great content along
the way.
What You'll Be Doing
? Identify social media influencers(Youtube and Instagram) and onboard them basis metrics
like reach, engagement and views.
? Co-create with our influencers to make content that is highly authentic and relevant to
end-consumers.
? Understand the latest trends in video content across platforms, and work with influencers to
understand how it can be adapted to our specific use cases.
? Look to continuously improve the benchmarks in terms of content quality and content
efficiency, metrics such as views, clicks etc
? Work with internal teams to plan and execute brand campaigns using influencers.
? Help get operational things executed well such as coordination, dispatching, tracking
What Skills You Should Have
? Savvy social media user in tune with beauty trends and influencers
? Strong organizational skills and ability to multi-task
? Excellent communication and writing skills in English
? Great communication skills to effectively work with influencers
? Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/Assamese would be a
bonus.
? Basic knowledge of tools like Powerpoint and Excel.

Skills Required