Job Description

We are seeking a highly motivated and experienced individual to join our Owned Media team as an Executive. You will play a critical role in managing our stakeholders across the different BU's and driving customer engagement through effective strategies on Push Notification, WhatsApp, Email, SMS, RCS etc. You will work closely with cross-functional teams to deliver personalised and impactful communications, ensuring that the various metrics like CvR, CTR, Bounce, Unsubscribes etc. are always tracked with zero execution errors during campaign setup on CleverTap/Moengage.
Central Growth Function: The role is within the Owned Media team at which is a central growth function across all Business Units, you will be required to design and execute customer-centric Owned Media campaigns across Push Notifications, Emails, WhatsApp & SMS/RCS. Leverage customer data and insights to drive targeted campaigns and personalised communications across various channels.
Campaign management: Plan, execute, and monitor campaigns to engage customers at different stages of the customer lifecycle. Collaborate teams to ensure alignment and achieve campaign objectives. Continuously evaluate and optimize campaign performance based on key metrics.
Data analysis and reporting: Analyse Campaign data, study customer behavior, and campaign performance to derive actionable insights. Prepare regular reports and observe dashboards to track KPIs, campaign effectiveness, CTRs & CVRs. Present findings and recommendations to key stakeholders.
Requirements: Basic SQL, CleverTap/Moengage
Additionally, experience on tools like Gupshup, Salesforce Marketing Cloud, Netcore etc are add ons.
We re seeking a highly motivated Executive to join Owned Media team, a central growth function driving customer engagement across all Business Units (BUs). You will design, execute, and optimize personalized campaigns across Push Notifications, WhatsApp, Email, SMS, and RCS, while ensuring flawless execution and tracking key metrics like CTR, CvR, and Unsubscribes.
Key Responsibilities:
Campaign Management: Plan, execute, and optimize campaigns aligned with BU objectives using tools like CleverTap and MoEngage.
Stakeholder Management: Collaborate with Food, and other BUs to ensure seamless execution and alignment.
Data Analysis & Reporting: Track campaign performance, analyze customer behavior, and present insights to stakeholders.
Channel Optimization: Leverage Owned Media platforms to create targeted and personalized communication strategies.
Qualifications:
Essential: Proficiency in CleverTap/MoEngage and basic SQL.
Preferred: Experience with tools like Gupshup, Salesforce Marketing Cloud, or Netcore.

Skills Required