Job Description

Carmesi is seeking a Graphic Designer with 4-5 years of experience who can bring fresh, thoughtful, and impactful design ideas to life across both digital and offline channels. The ideal candidate will have a background in working with lifestyle brands or the beauty/personal care industry. A strong understanding of branding, visual storytelling, and customer engagement is essential, with a focus on creating designs that resonate with diverse audiences across multiple platforms.
Roles & Responsibilities:
Packaging & Print Design
Design and adapt packaging artwork, ensuring brand consistency across product lines.
Create print materials such as leaflets, posters, danglers, and other in-store collaterals.
Social Media Design
Develop visually striking illustrations for Instagram backed by insights -- ideate, design, and monitor performance metrics to continuously refine creative strategy and boost engagement.
Advertising & Campaigns
Create scroll-stopping digital ads (static and video) for paid campaigns across Facebook, Instagram, and Google -- from concept development to final design execution. Work closely with the marketing team to test multiple creative variations, analyze performance data, and optimize future campaigns for better engagement and conversion.
Mandatory Skills
Graphic Design: Proficiency in Adobe Photoshop, Illustrator, and related design tools to create engaging visuals across digital and print.
Illustration Skills: Ability to conceptualize and create original, brand-relevant illustrations -- from simple line art to detailed compositions -- that enhance storytelling across social media, packaging, and campaigns.
Video Editing & Animation: Strong command over Adobe Premiere Pro or Final Cut Pro, with working knowledge of After Effects to create dynamic video and motion content.
Branding & Visual Storytelling: Ability to translate brand ethos into a cohesive design language across multiple mediums, ensuring consistency and recall.
Good to Have
3D Product Modelling: Familiarity with 3D design tools to create innovative and realistic product visuals.
AI Design Tools: Openness to experimenting with AI-powered design tools to enhance creativity, improve productivity, and stay ahead of industry trends.
Immediate joiner preferred.
About Carmesi:
Carmesi was founded in 2017, with a mission to make periods safer for women. The brand has grown to become one of the most prominent names in the feminine hygiene industry in India. Carmesi has challenged many stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women's issues. The brand has a huge array of products - right from rash-free sanitary pads to painless razors to natural deodorants. The brand is also the first one in India to get its pads certified 100% rash-free by a gynecologist, period rashes being a monthly problem faced by about 90% of women in India. Apart from its website, Carmesi is readily available across many online channels, including Amazon, Flipkart, Nykaa, Myntra, Purplle, Blinkit, Swiggy Instamart, Pharmeasy, Apollo Pharmacy, etc. Carmesi has very strong advocacy amongst its users, and the brand's Instagram handle is proof of its efforts towards empowering women by bringing periods to the forefront of women's issues.
Website: https://mycarmesi.com/
Instagram: @mycarmesi

Skills Required