Job Description

Location: India
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Agency: Interactive Avenues - India
Ref#: 18801
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Type of Contract: Regular

Job description

Position Summary

We are looking for a hands-on, creative, detail-oriented, analytical, and highly motivated account expert to help scale our growing advertising business. You will work towards Managing Search campaigns, ensure strong campaign performance, and deliver positive return on investment for our emerging and growing advertisers. You will also lead dedicated programs to scale display and other advertising Channels on E-commerce.



You should be passionate about understanding business drivers for performance, the range of Amazon and other portal products available to our advertisers and engaging with internal and external partners to deliver on these. You play a key role on the account team, growing the business by being the client expert, developing brand plans inclusive of media plans and audience recommendations. You possess strong analytical ability and will develop deep expertise in Ecommerce Advertising products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers needs. You also thrive in ambiguous situations, with the ability to be a self-starter and find solutions. This is a client-facing role that is also responsible for identifying opportunities to drive incremental revenue and long-term growth. You will deliver consultative solutions for our partners, earning their trust by educating them on how to be successful on Amazon and other Platforms.

Key Responsibility Area

2-3 years of Managing E-Commerce Marketplace Advertising. Must have Knowledge of Managing Amazon and Flipkart Advertising - Amazon Sponsored Ads, Flipkart - PLA/PCA ads. Become an expert on Amazon Advertising solutions and adapt Recommendations based on Client's Needs. Develop Annual Search Plans and Campaign Media Plan. Analyse campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients' KPIs Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns. Consult with team on insights and solutions to achieve greater results. Support and align efforts to meet Client and business needs. Adhere to internal processes to manage clients expectations and keep team up-to-date on results. Identify ways to increase adoption and Client satisfaction. Should be well verse with Microsoft excel or have the desire to learn and effectively implement the same on reports. Should have excellent written and verbal communication. Should have good logical/reasoning ability. Should able to work independently.

Skills

Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Excellent writing, math, multi-tasking, organization, and communication skills Desire to learn knowledge of Ecommerce, Paid media, marketing principles, interactive media, and direct response strategies & tactics Innovative and highly motivated professional with strong technical skills Expertise with Microsoft Excel with shortcuts, Word, and PowerPoint is required




What You Can Expect From Interactive Avenues Interactive Avenue's vision is to make advertising more insightful to the brands. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.