Job Description

Department / Division

Marketing

Position reports to

GM-Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)



Agencies - Event Management Government/ regulatory bodies Retailers Sponsors

Minimum Qualification

(i.e education, training etc.)



Graduate, MBA (Marketing)

Minimum Experience

2-5 years of experience in retail industry; knowledge of a wide range of marketing techniques and concepts especially in the digital space. Conversant with design element in digital space

Special Skills/Attributes

(required for performing the job effectively)



Innovative & adapting to trending techniques Understand digital media analytics Knowledge of various modes of digital marketing

Overall Purpose/Objective

Of the job

Responsible for effective and comprehensive Digital, Social Media operations. Ensure constant communication with the target audience through effective use of various Digital & Social Media to enhance the brand recall and enhance consumption

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)



Overall responsibility for planning the Digital & Social Media promotion to enhance the image of the Centre



Execute the marketing strategy for mall's digital platforms in consultation with Head-Marketing who is developing the marketing strategy


Managing all web content including our website, blogs, social media handles


Media buying strategy and execution with key brands such as Google, Facebook, YouTube etc to create broader reach and align the brand's visibility on bigger platforms Conceptualize online events and reach our TG to ensure success of such online events. Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously. Provide inputs to the events report generated at the end of every event (report on the Digital/Social Media related aspects - covering all activities done to ensure good coverage for the event) Prepare weekly MIS on the events planned; Digital/Social Media evaluation. Develop a strong database of customers through various initiatives along with the team targeting the HNIs and integrating and managing all communication through the digital medium simultaneously. * Develop and maintain the company's website; manage all communication; review the website constantly and keep the content relevant all the time.