Job Description

Job Summary

The Senior Executive - Branding & Media will be responsible for planning, executing, and monitoring brand-building initiatives and media strategies to strengthen brand visibility, consistency, and market presence across digital and offline channels.

Key Responsibilities

- Branding

Support development and execution of brand strategies aligned with company goals Ensure consistent brand messaging across all communication platforms Manage brand guidelines and ensure adherence across teams and partners Coordinate branding activities for product launches, campaigns, and events Conduct brand audits and track brand performance metrics
Media & Communications

Plan and execute media campaigns across digital, print, outdoor, and broadcast platforms Coordinate with media agencies for planning, buying, and performance tracking Monitor media coverage and prepare regular reports on reach, impressions, and ROI Support PR activities including press releases, media briefs, and interviews Manage content calendars for digital platforms in coordination with creative teams
Coordination & Analysis

Liaise with internal teams (creative, digital, sales) and external vendors Track budgets and ensure cost-effective media spends Analyze campaign performance and suggest optimizations Stay updated on branding, media, and market trends

Skills & Competencies

Strong understanding of branding principles and media planning Excellent communication and coordination skills Analytical mindset with reporting and data interpretation abilities Creative thinking with attention to detail Proficiency in MS Office; familiarity with digital marketing tools is a plus

Qualifications

Bachelor's degree in Marketing, Communications, Media, or a related field MBA / PG Diploma in Marketing
Experience

4 -6 years of experience in branding, media, or marketing communications Experience working with media agencies or brand campaigns (Hospital experience prefered)
Job Type: Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person