Position Title: Digital Marketing Manager (Education Industry)
Company: Laverage Growth
Location: Opposite Birla Planatorium
Working days: Monday to Saturday
Working hours: 9hrs Flexible
Employment Type: Full-Time
About Laverage Growth*
Laverage Growth is a dynamic and forward-thinking organization specializing in Research Advisory, Consulting, Corporate Training, and Learning & Development. We are expanding our digital team and seeking a skilled and data-driven Digital Marketing Manager to lead our digital initiatives, drive campaign effectiveness, and optimize marketing performance across all online platforms.
Lead the planning, execution, and optimization of digital marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
Define campaign goals, KPIs, and budgets in alignment with broader marketing and business objectives.
Monitor campaign performance metrics including impressions, CTR, conversion rates, CPA, ROAS, and ROI.
Prepare performance dashboards and detailed reports for internal stakeholders, offering actionable insights for strategic decisions.
2. Ad Optimization & Budget Allocation*
Oversee ongoing campaign optimization by identifying underperforming ads, refining targeting strategies, and improving ad creatives.
Ensure effective budget distribution to maximize results and meet conversion goals.
Implement and manage A/B tests to identify top-performing creatives and strategies.
3. Data Analytics & Reporting*
Leverage tools such as Google Analytics, Meta Ads Manager, and other marketing analytics platforms to monitor campaign effectiveness.
Analyze customer behavior, user journeys, and conversion data to identify opportunities for performance improvement.
Develop actionable insights from campaign data and market trends.
4. Collaboration & Cross-Functional Communication*
Work closely with internal teams such as Team Catalyst and content creators to align campaign messaging and audience targeting.
Provide strategic direction based on data insights to improve ad content, format, and channel selection.
Ensure smooth communication between creative, marketing, and technical teams.
5. Market Research & Competitive Analysis*
Conduct research on industry trends, emerging digital tools, and competitor activities to inform campaign strategies.
Stay current on digital marketing best practices and evolving advertising technologies.
Required Skills & Qualifications*
Proven experience (5+ years preferred) in managing digital marketing campaigns across Google Ads, Meta Ads, and similar platforms.
Expertise in using tools such as Google Analytics, Meta Business Suite, and ad performance platforms.
Strong analytical skills with the ability to interpret campaign metrics and provide data-driven recommendations.
Experience in performance marketing, ROI tracking, and conversion rate optimization.
Strong project management and multitasking abilities in a fast-paced environment.
Excellent verbal and written communication skills for effective collaboration across teams.
Knowledge of SEO/SEM, A/B testing, funnel analysis, and attribution modeling is a plus.
Fluent in english
Contact at talenthub@duaspotli.com
Job Type: Full-time
Pay: ₹17,415.40 - ₹40,000.00 per month
Benefits:
Flexible schedule
Application Question(s):
Do you have experience as a Digital Marketing at Education Industry background
What is your Total years of Experience in Digital Marketing Manager
Are you feasible to work near Chowringhee Road
Are you an Immediate Joiner
What is your Current In hand Salary
What is your Expected Salary
Do you know Google Analytics, Google Ads, ROI, SEO, SEM, Facebook Ads, Meta Ads
Work Location: In person
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