Senior Digital Marketing Specialist (remote)

Year    Remote, IN, India

Job Description

Reports to:

Founder

Location

: Remote

Talent Traction, a decade-old family-owned business has a goal to foster unique talent and facilitate thriving relationships between exceptional individuals and companies. Our mission is to impact 10,000 lives by 2033 through hyper-niched talent solutions.

We connect qualified individuals with organizations, offering efficient talent management solutions for mutual growth. Join our team dedicated to excellence and connecting unique talent to unique companies, ranging from Fortune 500 to small businesses. If you're experienced in talent acquisition, or aspire to be, this role is a great fit for you.

You will love it here if you are:



Dedicated to Excellence A team player Resilient Ethical

You'll love coming to work every day if you get, want, and have the capacity to:



Design, develop, and execute marketing strategies that drive brand awareness, engagement, and conversion for both our mother brand and sub-brands. Implement actionable plans from start to finish, ensuring alignment with our business objectives. Set up, monitor, and optimize marketing automation workflows using advanced tools to ensure we're reaching our target audience with the right message at the right time. Design and deploy compelling lead magnets that effectively capture and convert prospective customers, nurturing them through our sales funnel. Utilize advanced LinkedIn marketing techniques to tap into niche audiences, create impactful campaigns, and grow our professional network, turning connections into conversions. Analyze performance metrics from various marketing campaigns, using data to guide decision-making, tweak strategies, and improve results over time. Work with internal teams including design, content, product, and sales to develop cohesive campaigns and collateral that resonates with our audience.

You'll have success here if you value clear processes and feel qualified to do the following things:



Work with obsessive attention to detail and have experience driving growth through effective systems Thrive in a startup environment and have helped scale growth initiatives Love bringing new ideas to life and rolling up your sleeves to make them happen Have proven experience with marketing automation tools and platforms such as Notion, Zapier, Google Suite, and CRMs Demonstrate experience managing LinkedIn or other social media marketing campaigns Bring strong analytical skills and a goal-oriented mindset to your work Excel in communication and project management Hold a Bachelor's degree in Marketing, Business, or a related field -- a Master's degree is a plus

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you'll be accountable to hit the following numbers each week:



Generate a minimum of 1 qualified inbound discovery call per week from LinkedIn or other digital channels. Achieve a minimum 5% conversion rate on all digital campaigns (lead magnets, landing pages, ads, etc.) within the first 90 days. Increase LinkedIn followers and email lists by 10% month-over-month across company pages and personal branding initiatives, maintaining a minimum 5% engagement rate on posts. Build, launch, and optimize at least 3 automated marketing workflows per quarter that nurture leads or re-engage cold audiences. Own day-to-day marketing operations 100% to alleviate CEO from being involved on every initiative. Deliver weekly marketing performance reports with actionable insights, including lead source attribution, funnel metrics, and campaign ROI. Be a Project Management Expert with 100% ownership of it across all marketing.

If you want to come to work, learn, and hit those numbers, you'll be recognized and rewarded. Our company runs on EOS purely. That means as a member of this team, you will have a leader who:



Gives clear directions Makes sure you have the necessary tools Acts with the greater good in mind Delegates appropriately Takes time to truly understand your role and how you can help the company Makes their expectations clear Communicates well Has effective meetings Meets one-on-one with you quarterly or more, if needed Rewards and recognizes your performance
Job Type: Full-time

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Job Detail

  • Job Id
    JD4516653
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, IN, India
  • Education
    Not mentioned
  • Experience
    Year