We are seeking a highly skilled and results-driven
Senior Digital Marketing Specialist
to lead and execute performance-driven digital marketing campaigns across multiple channels. The ideal candidate will have a strong strategic mindset, hands-on expertise in campaign optimization, and proven experience in driving business growth through innovative marketing initiatives.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to increase brand awareness, lead generation, and conversion.
Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other platforms.
Manage SEO and SEM strategies to improve organic rankings and traffic.
Oversee content marketing, email campaigns, and performance tracking to maximize ROI.
Monitor campaign performance using analytics tools (Google Analytics, Search Console, etc.) and prepare regular reports.
Collaborate with the design, content, and sales teams to ensure brand consistency and impactful communication.
Stay updated with the latest digital marketing trends, tools, and best practices.
Manage and mentor junior marketing team members when required.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
Minimum
4-6 years of experience
in digital marketing with a proven track record of managing high-performing campaigns.
Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, SEO/SEM, and marketing automation tools.
Proficiency in analytics and reporting tools (Google Analytics, Data Studio, etc.).
Excellent communication, leadership, and project management skills.
Ability to work in a fast-paced environment and deliver results under deadlines.
Preferred Skills:
Certification in Google Ads, HubSpot, Meta Blueprint, or similar.
Experience with CRM tools and marketing automation (HubSpot, Zoho, etc.).
Basic knowledge of HTML/CSS and landing page builders.
What We Offer:
Competitive salary
Opportunity to work with a dynamic and innovative team.
Career growth and skill development opportunities.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Location:
Ernakulam, Kerala (Required)
Work Location: In person
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