Job Description

We are seeking a

Digital Marketing Specialist

with a

minimum of 2+ years of hands-on experience

to join our marketing team. The ideal candidate will have a strong understanding of digital marketing channels and analytics tools and a proven track record in executing successful online campaigns that drive traffic, engagement, and conversions.

Key Responsibilities:

Plan, execute, and manage digital marketing campaigns across various platforms, including

Google Ads, Facebook/Meta Ads, Instagram, LinkedIn

, and more. Optimize SEO/SEM efforts to improve organic visibility and search rankings. Manage content marketing strategies, including blogs, email campaigns, newsletters, and website content. Monitor and analyze performance metrics using tools like

Google Analytics, Google Search Console

, and social media insights. Manage and grow the company's presence on social media platforms. Collaborate with designers, developers, and other team members to ensure campaign goals are met. Conduct keyword research, A/B testing, and competitor analysis to refine digital strategies. Prepare regular performance reports and make data-driven recommendations for improvement. Stay updated with the latest digital marketing trends, tools, and best practices.

Required Qualifications:

Bachelor's degree

in marketing, communications, business, or a related field.

Minimum 2 years of professional experience

in a digital marketing role (agency or in-house). Proven experience in

SEO, PPC, Google Ads, Facebook Ads

, and

email marketing tools

(e.g., Mailchimp, HubSpot). Solid understanding of

Google Analytics, Google Tag Manager

, and other reporting tools. Strong writing, communication, and analytical skills. Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

Experience with

e-commerce

platforms (e.g., Shopify, WooCommerce). Knowledge of

HTML/CSS

or WordPress is a plus. Certification in

Google Ads, HubSpot, or Facebook Blueprint

is an advantage.

What We Offer:

Competitive salary based on experience Performance-based bonuses Flexible working hours or remote work options Opportunity to work with a dynamic and creative team Career growth and professional development
Job Type: Full-time

Pay: From ?20,000.00 per month

Ability to commute/relocate:

Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Minimum 2 years of experience in Meta Ads and Google Ads is mandatory. Please acknowledge.
Education:

Bachelor's (Required)
Experience:

Digital marketing: 2 years (Required) Meta Ads: 2 years (Required)
Language:

English (Required)
Location:

Calicut, Kerala (Preferred)
Work Location: In person