Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and other paid platforms.
Conduct keyword research, audience targeting, and competitor analysis.
Write compelling ad copy and coordinate with the creative team for visuals.
Optimize campaigns regularly to improve CTR, quality score, conversions, and ROAS.
Monitor daily performance metrics and adjust bids, budgets, and targeting.
Run A/B tests on ads, landing pages, and targeting strategies.
Prepare weekly and monthly campaign performance reports.
Track conversions using Google Analytics, Tag Manager, and other attribution tools.
Stay updated on PPC trends, algorithm changes, and best practices.
Collaborate with the marketing team to ensure aligned messaging and strategy.
Job Type: Full-time
Pay: ₹300,000.00 - ₹350,000.00 per year
Benefits:
Cell phone reimbursement
Leave encashment
Paid time off
Work Location: In person
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