Job Description

Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, content marketing, social media, email marketing, and paid media. Lead the creation and execution of paid search (PPC), display advertising, and social media ad campaigns (Facebook, LinkedIn, Instagram, etc.). Optimize the website for SEO, driving organic traffic and improving search rankings. Conduct in-depth analytics and reporting on digital marketing campaigns, providing actionable insights to stakeholders. Analyze web traffic and digital marketing campaign performance using tools like Google Analytics, SEMrush, and others. Collaborate with the creative team to develop engaging content that aligns with the company's brand and goals. Develop and manage the content calendar for blog posts, social media updates, email campaigns, and other digital marketing assets. Implement email marketing campaigns, including lead nurturing, automation, segmentation, and A/B testing. Drive customer acquisition and retention through targeted and effective digital marketing campaigns. Conduct market research to stay ahead of industry trends and competitor strategies. Manage relationships with external agencies and vendors as needed. Monitor and optimize digital campaigns to maximize ROI and achieve key performance indicators (KPIs). Lead and mentor junior members of the marketing team, providing guidance and support.
Job Type: Full-time

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

Cell phone reimbursement Leave encashment Paid time off
Work Location: In person

Expected Start Date: 21/03/2025