Senior Digital Marketing Specialist

Year    HR, IN, India

Job Description

About the Role


We are seeking an experienced

Digital Marketing Specialist

with a strong background in strategy, execution, and optimization of digital campaigns. The ideal candidate will have a

minimum of 5 years' proven experience

in digital marketing, a deep understanding of

current trends

, and hands-on expertise in leveraging

Generative AI tools

to drive engagement, personalization, and performance.

Key Responsibilities



Develop and execute

end-to-end digital marketing strategies

across multiple channels (SEO, SEM, social media, email marketing, content marketing, paid ads). Utilize

Generative AI tools

(ChatGPT, MidJourney, Jasper, etc.) to create innovative campaigns, automate workflows, and personalize customer experiences. Stay up-to-date with

digital marketing trends, platforms, and technologies

to ensure campaigns are innovative and effective. Analyze campaign performance using tools like

Google Analytics, GA4, SEMrush, HubSpot, etc.

and provide actionable insights for optimization. Collaborate with content, design, and product teams to ensure brand consistency and ROI-driven strategies. Manage budgets, track KPIs, and ensure campaign delivery aligns with business objectives. Lead A/B testing, performance tracking, and continuous improvement initiatives.

Qualifications & Skills



Bachelor's degree in Marketing, Business, Communications, or related field. Minimum

5 years' experience

in digital marketing with proven success in running and optimizing campaigns. Strong knowledge of

SEO, SEM, social media ads, email automation, and content marketing

. Experience with

Generative AI

in marketing content creation, campaign automation, or audience engagement. Excellent analytical skills with expertise in data-driven decision-making. Strong project management and communication skills.
Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person

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Job Detail

  • Job Id
    JD4357815
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year