with a strong background in strategy, execution, and optimization of digital campaigns. The ideal candidate will have a
minimum of 5 years' proven experience
in digital marketing, a deep understanding of
current trends
, and hands-on expertise in leveraging
Generative AI tools
to drive engagement, personalization, and performance.
Key Responsibilities
Develop and execute
end-to-end digital marketing strategies
across multiple channels (SEO, SEM, social media, email marketing, content marketing, paid ads).
Utilize
Generative AI tools
(ChatGPT, MidJourney, Jasper, etc.) to create innovative campaigns, automate workflows, and personalize customer experiences.
Stay up-to-date with
digital marketing trends, platforms, and technologies
to ensure campaigns are innovative and effective.
Analyze campaign performance using tools like
Google Analytics, GA4, SEMrush, HubSpot, etc.
and provide actionable insights for optimization.
Collaborate with content, design, and product teams to ensure brand consistency and ROI-driven strategies.
Manage budgets, track KPIs, and ensure campaign delivery aligns with business objectives.
Lead A/B testing, performance tracking, and continuous improvement initiatives.
Qualifications & Skills
Bachelor's degree in Marketing, Business, Communications, or related field.
Minimum
5 years' experience
in digital marketing with proven success in running and optimizing campaigns.
Strong knowledge of
SEO, SEM, social media ads, email automation, and content marketing
.
Experience with
Generative AI
in marketing content creation, campaign automation, or audience engagement.
Excellent analytical skills with expertise in data-driven decision-making.
Strong project management and communication skills.
Job Type: Full-time
Pay: ₹500,000.00 - ₹700,000.00 per year
Work Location: In person
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