Senior Digital Marketing Specialist

Year    HR, IN, India

Job Description

Job Responsibilities:



? Drive revenue and lead generation through performance-focused digital campaigns on

Google AdWords, Amazon Ads, and Facebook (Meta) Ads

.
? Plan, launch, monitor, and optimize PPC campaigns to meet defined KPIs (ROAS, CPL, CTR, etc.).
? Strategically manage budgets across platforms to maximize ROI while maintaining cost efficiency.
? Perform keyword research, audience segmentation, and campaign A/B testing for continuous improvement.
? Track and report campaign performance using platforms' dashboards and Excel-based reports.
? Collaborate with internal teams for creative development, landing pages, and messaging alignment.
? Explore new growth opportunities within Google Shopping, Amazon Sponsored Products, and Facebook Conversion Ads.
? Stay current with changes in

AdWords, Amazon Ads, and Facebook Ads

algorithms, policies, and trends.

Must-Have Skills:



? Proven hands-on experience running and managing

Google AdWords

,

Amazon Sponsored Ads

, and

Facebook (Meta) Ads

.
? Strong command over ad creation, bidding strategies, negative keyword planning, and campaign structure optimization.
? Up-to-date with the latest

ad platform best practices, updates, and ad policy guidelines

.

Experience:



?

Minimum 3 years

of experience in digital marketing, with a specific focus on

PPC campaign management across Google AdWords, Amazon Ads, and Facebook Ads

.

Job Type: Full-time

Pay: ?35,000.00 - ?60,000.00 per month

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD3828854
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year