Senior Digital Marketing Specialist

Year    HR, IN, India

Job Description

Job Responsibilities:




Drive revenue and lead generation through performance-focused digital campaigns on

Google AdWords, Amazon Ads, and Facebook (Meta) Ads

.

Plan, launch, monitor, and optimize PPC campaigns to meet defined KPIs (ROAS, CPL, CTR, etc.).

Strategically manage budgets across platforms to maximize ROI while maintaining cost efficiency.

Perform keyword research, audience segmentation, and campaign A/B testing for continuous improvement.

Track and report campaign performance using platforms' dashboards and Excel-based reports.

Collaborate with internal teams for creative development, landing pages, and messaging alignment.

Explore new growth opportunities within Google Shopping, Amazon Sponsored Products, and Facebook Conversion Ads.

Stay current with changes in

AdWords, Amazon Ads, and Facebook Ads

algorithms, policies, and trends.

Must-Have Skills:




Proven hands-on experience running and managing

Google AdWords

,

Amazon Sponsored Ads

, and

Facebook (Meta) Ads

.

Strong command over ad creation, bidding strategies, negative keyword planning, and campaign structure optimization.

Up-to-date with the latest

ad platform best practices, updates, and ad policy guidelines

.

Experience:




Minimum 3 years

of experience in digital marketing, with a specific focus on

PPC campaign management across Google AdWords, Amazon Ads, and Facebook Ads

.

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Schedule:

Day shift
Education:

Bachelor's (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD3828854
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    HR, IN, India
  • Education
    Not mentioned
  • Experience
    Year