Job Description

Responsibilities

• Perform competitor analysis evaluate market conditions
• Set-up, implement monitor marketing campaigns for the targeted segments
• End to end ownership of marketing campaigns from strategy to execution
• Work on SEM, email, social media and display advertising campaigns
• Keyword research and estimate how they may perform
• Partner with design, product tech teams as and when required for effective campaign planning analysis
• Identify target segment/ audience for Facebook campaigns
• Develop strategies for building and retaining mobile app users
• Upload campaigns, generate performance reports, track optimize
• Optimize and keep track of Cost per Transaction and Cost per Click goals.
• Working with in house designers to get creatives for campaigns
• Launch more campaigns or optimize existing ones to reach target
• Utilizing a range of techniques like paid search, SEO and PPC
• Review metrics (like traffic, leads, conversion rate page), competition and formulate proactive plans accordingly
• Work on Google Analytics/ equivalent, AdWords editor, Facebook power editor, analytics tools like MAT, Localities, Has Offers Sensor Tower
• Sound knowledge on Google Analytics
• Should be up to date on key trends in the industry
• Should have a hands on experience in SEO, on-page and off-page. A know how of all SEO concepts, strategies, experiments.
• Well versed with Search console/webmaster tools, SEO optimization, new URL submissions, error fixing, complying with various SEO best practices and algorithm updates.
• Experience with 3rd party tools - Mos., SEM rush, Ahrens etc. will be preferred.
• Should be passionate about all things SEO and should be updated with the recent SEO trends and topics.

Skills

• 2- 5 yrs. experience on Google AdWords, SEM and/or Facebook Advertising
• Strong track record of managing campaigns end to end experience in PPC display campaigns
• Strong experience in Microsoft Excel Google Analytics
• Excellent analytical capabilities

Job Type: Full-timeSalary: ?15,000.47 - ?45,000.88 per monthBenefits:

• Provident Fund

Schedule:

• Morning shift

Ability to commute/relocate:

• Madurai - 625002, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)

Speak with the employer
+91 9003444932