Job Description

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Senior Digital Marketing Manager - Role Overview

A

Senior Digital Marketing Manager

leads the full digital strategy of a company, driving brand visibility, online growth, customer engagement, and revenue through multiple digital channels. This role oversees a team and ensures all campaigns deliver maximum performance and ROI.

Key Responsibilities1. Digital Strategy & Planning

Develop the overall digital marketing roadmap for the company. Identify growth opportunities across platforms (Google, Meta, YouTube, LinkedIn, etc.). Set monthly and yearly marketing targets.

2. Team Leadership

Manage and mentor the digital marketing team (SEO, SMM, ads, content, design). Delegate tasks and review team performance. Coordinate with sales, brand, and product teams.

3. Campaign Execution & Optimization

Lead Google Ads (Search, Display, Shopping, Video). Manage Meta/Facebook/Instagram campaigns. Oversee LinkedIn Ads and YouTube campaigns. Optimize CPC, CPL, ROAS, and overall ROI.

4. SEO & Website Growth

Create SEO strategies to increase organic traffic. Review keyword plans, backlink strategies, and content quality. Ensure website UX, speed, and conversion rate optimization (CRO).

5. Content & Social Media Oversight

Approve content calendars, creatives, and brand messaging. Oversee blogs, videos, reels, email content, and landing pages. Maintain consistent brand presence across all channels.

6. Analytics & Reporting

Monitor performance using GA4, Search Console, Meta Ads Manager, etc. Analyze customer behavior, funnel performance, and conversions. Prepare weekly/monthly dashboards for management.

7. Budget & Vendor Management

Set and manage digital marketing budgets. Coordinate with agencies, influencers, and external vendors. Negotiate contracts and monitor deliverables.

Required Skills & QualificationsTechnical Skills

Google Ads & Meta Ads expertise SEO (On-page, Off-page, Technical) Social Media Strategy & Management GA4, Search Console, Data Studio CRM & Marketing Automation Content Marketing CRO (Conversion Rate Optimization)

Soft Skills

Leadership & People Management Strategic Thinking Analytical & Data-Driven Excellent Communication Problem-Solving Project Management

Education & Experience

Bachelor's or Master's in Marketing, Business, or related field 5-10+ years of digital marketing experience Proven track record of managing high-performing campaigns Experience leading a team is mandatory

Summary of the Role

A

Senior Digital Marketing Manager

is responsible for growing the company's digital presence, improving performance metrics, generating leads/sales, and guiding the marketing team to achieve business goals. This is a leadership role requiring deep digital expertise and strategic execution skills.

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Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?70,000.00 per month

Benefits:

Health insurance
Work Location: In person