Job Description

Job Title:

Senior Digital Marketing Manager

Location:

Varanasi

Job Summary:

We are seeking a strategic and analytical

Senior Digital Marketing Manager

to lead our digital marketing initiatives. The ideal candidate will be responsible for end-to-end performance marketing, brand visibility, content strategy, and digital growth. You will play a critical role in driving online patient acquisition, retention, and brand equity across platforms.

Key Responsibilities:

Performance Marketing

Lead ROI-focused campaigns on Google Ads, Meta Ads (Facebook/Instagram), and YouTube. Optimize CPL, CAC, CTR, and ROAS across paid channels. Manage remarketing, location-based, and audience segmentation campaigns.

Analytics & Growth

Track, analyze, and report digital KPIs (traffic, conversions, bounce rate, etc.). Use tools like GA4, Google Tag Manager, and Hotjar for optimization. Continuously A/B test landing pages, ad creatives, and audience groups.

Strategy & Planning

Design quarterly digital roadmaps aligned with business goals. Manage media budgets and allocate spends across platforms. Develop marketing funnels for awareness ? engagement ? conversion.

Content & SEO

Oversee content marketing (blogs, videos, creatives) for traffic and branding. Lead SEO strategy including keyword planning, on-page & off-page SEO. Coordinate with content creators, designers, and agencies.

Cross-Functional Leadership

Work with the website, product, and sales teams to align on campaign goals. Mentor junior marketers and manage external digital partners/agencies.
Job Type: Full-time

Pay: ?20,000.00 - ?50,000.00 per month

Schedule:

Day shift
Work Location: In person