Job Description

Role Description - Senior Digital Marketing Manager (Insurance Sales)

This is a full-time, on-site

managerial role

responsible for leading and managing a digital marketing team (interns/executives) for LIC insurance sales. The role focuses on

planning campaigns, setting daily/weekly targets, monitoring performance, and driving lead generation and conversions

through digital platforms.

Key Responsibilities

Lead and manage a team of digital marketing interns/executives

Set daily, weekly, and monthly lead generation & conversion targets

Allocate tasks, monitor execution, and ensure goal achievement Plan and execute social media, WhatsApp, email, and digital ad campaigns Review content, creatives, and promotional posts created by the team Ensure timely lead follow-ups and proper coordination with the sales team Guide the team in booking appointments, webinars, and client interactions Track campaign and team performance using dashboards and analytics tools Conduct daily reviews, feedback sessions, and performance improvements Train and mentor team members on digital marketing and LIC products Maintain structured lead reports, team performance reports, and MIS
Qualifications / Preferred Candidate Profile

Any graduate (BBA, B.Com, BA, Marketing, Finance preferred) Chennai People preferred. Experience in

team handling and leadership.

Sound knowledge of

digital marketing (social media, WhatsApp marketing, Canva, lead generation)

Strong communication, coordination, and people-management skills Target-oriented, disciplined, and performance-driven mindset Ability to motivate, train, and extract results from interns/freshers Willingness to grow into a senior leadership role with high incentives
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person