Job Description

About Us

At

HOCC Impex

, we blend art, sustainability, and design to create handcrafted ceramic, clay, fiber, and home decor pieces. From elegant planters to premium mugs and gifting items, we bring creativity and craftsmanship into everyday spaces.

We operate both

online (via our website and marketplaces)

and

offline (via B2B channels)

, and are looking to scale our digital presence with a strong, focused marketing team.

Role Overview

We're seeking a

Digital Marketing Manager

who can lead our

social media, SEO, Google/Meta ad strategy, and content performance

. You'll be in charge of

building brand awareness, generating leads, and driving conversions

for both B2C and B2B through targeted digital strategies.

This is a

creative + analytical role

, perfect for someone who understands both

brand building and ROAS-driven performance

.

Key Responsibilities

Manage all

social media platforms

(Instagram, Facebook, LinkedIn, Pinterest) Create and execute a consistent

content calendar

(photos, videos, reels, product posts) Run and optimize

Google Ads

(Search, Display, Shopping) and

Meta Ads

(Instagram/Facebook) Drive targeted traffic to

our website (hocc.in)

and Amazon listings Lead

SEO efforts

(on-page, off-page, blog strategy, keyword optimization) Track and improve

CAC, AOV, CTR, and ROAS

across platforms Create marketing assets in coordination with graphic/design team Analyze results, generate reports, and make data-driven decisions Collaborate with the e-commerce & sales teams to align goals and campaigns

Ideal Candidate Profile

2-5 years of experience in

digital marketing roles

Hands-on with

Meta Ads Manager, Google Ads, Google Analytics, and SEO tools

(Ahrefs, SEMrush, etc.) Comfortable using

Canva / basic design tools

(bonus if Adobe suite is known) Strong understanding of

social media trends and storytelling

Prior experience with

D2C brands or product marketing

preferred Good at balancing

creativity and performance metrics

Strong coordination and communication skills Bonus: Worked with home decor, gifting, or lifestyle brands

What We Offer

Competitive salary + performance-based bonuses Creative freedom in shaping our digital voice Chance to grow with a handcrafted premium brand Opportunity to build campaigns from scratch and directly influence revenue A passionate, founder-led team environment with room to innovate
Job Type: Full-time

Pay: ₹300,000.00 - ?500,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Internet reimbursement Paid sick time Paid time off
Schedule:

Day shift
Supplemental Pay:

Commission pay Performance bonus Yearly bonus
Work Location: In person