Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.
Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve's cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.
As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individualto join us and support our journey.
JOB DESCRIPTION
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Role: Senior Digital Marketing Manager - Performance Marketing
who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels. This role carries direct accountability for
revenue contribution, CAC, ROAS, and growth efficiency
in a fast-paced, product-led fintech environment.
RESPONSIBILITIES
Revenue Ownership & Growth
Own end-to-end
revenue performance marketing strategy
across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube,
Affiliate Marketing
, and emerging paid channels
Drive acquisition, activation, retention, and monetization aligned to
ROAS, CAC, LTV, and payback targets
Forecast and track channel-level revenue contribution and efficiency
Execution & Optimization
Plan, execute, and continuously optimize campaigns with a strong focus on
profitability and revenue scale
Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA
Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels
Partner closely with
Product, Analytics, and Design
teams to improve conversion rates and reduce revenue leakage
Affiliate & Channel Expansion
Build and scale
Affiliate Marketing programs
across partners, publishers, and platforms
Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution
Identify new channels, growth experiments, and scaling opportunities including
programmatic platforms
Data, Reporting & Budget Ownership
Own performance reporting across
ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance
Manage and optimize
multi-crore monthly ad budgets
with strict ROI discipline
Stay ahead of platform updates, industry trends, and performance best practices
Note:
This is a
hands-on individual contributor role
with full ownership of strategy and execution.
QUALIFICATIONS
Education
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
Google Ads, Meta Blueprint, and Programmatic certifications are a plus
Experience:
4-7 years of experience in
revenue-led performance marketing
Mandatory experience in an
online, product-based company
(fintech preferred)
Proven success in scaling paid and affiliate channels with
clear revenue accountability
Strong hands-on expertise in
Google Ads, Meta Business Manager, Affiliate platforms
, and other paid channels
Experience with analytics and attribution tools such as
Google Analytics, Mixpanel, AppsFlyer
, etc.
Strong analytical mindset with a deep understanding of
funnels, unit economics, and growth trade-offs
Excellent communication and cross-functional collaboration skills.
Good to Have:
Experience driving performance marketing for the
US market
* Exposure to
Programmatic platforms
such as
DV360, The Trade Desk
, or equivalent
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