Job Description

Job Title:

Marketing Manager / Sr Manager - PG/Hostel Business

Location:

Kharghar, Navi Mumbai
Employment Type: Full-Time
Experience Required: 0-6 years

Gender: Male Candidates Only

Industry: Real Estate / Hospitality / Student Housing

Expected CTC:

INR 8,00,000 - 12,00,000/-

(Basis on candidature and experience)
Days of working: 6 days a week

About Us:

We are a growing brand in the PG/hostel space, focused on offering quality accommodation solutions for students and young professionals. Our mission is to redefine shared living by combining affordability, convenience, and community.

Job Overview:

We are looking for a dynamic, creative, and result-oriented Marketing Manager / Sr Manager to support offline and online marketing efforts. You will play a vital role in driving lead generation, increasing brand awareness, and supporting campaigns to attract tenants to our properties.

Key Responsibilities:

1. Marketing & Promotions

? Execute and monitor BTL (Below-the-Line) activities such as campus promotions, local activations, flyer distribution, vendor and institutions partnerships and kiosk setups.
? Understand market segmentation and execute go-to-market-plan to enhance brand visibility and brand recall in every customer's mind.
? Ideate, Plan, Manage and Execute marketing and promotion plans for the allied business which provides meal plans to students and working professionals on subscription basis.

2. Digital Marketing Support

? Ideate and Execute campaigns with the digital marketing team and track performance and results of such campaigns.
? Manage Online aggregators for allied business of cozystays to increase brand visibility and sales.

3. Branding & Collateral

? Ensure brand consistency across offline and online marketing materials.
? Help develop creative content for local marketing campaigns--posters, banners, etc.
? Adept with Marketing tools (like Canva and more such tools) to create and ideate on creatives and communications.
? Ensure that the website and other communication channels are up to date with the latest information and communication.

4. Partnerships & Community Engagement

? Build strategic partnerships with corporates, vendors and colleges for both cozystays and allied food business.
? Build an extensive network of brand ambassadors who will be promoters of the brand.
? Organize and execute community events and referral programs to increase brand visibility.

5. Lead Generation & CRM

? Collect and manage potential tenant leads generated from offline and online channels.
? Evaluate and execute various opportunities to ensure a high retention rate of residents.
? Build channel relations with existing and new networks of people who will help us grow our brand.

6. Leadership and Mentoring

? Develop marketing & sales strategy with C-suite for Cozystays and allied food business vertical
? Coach, Mentor, Manage and Oversee performance of direct and dotted line reports
? Gather monthly, quarterly MIS reports of self and team for management

Requirements:

? Master's degree in Marketing, Business Administration, or a related field.
? Strong communication skills (both verbal and written).
? Comfortable with fieldwork and willing to travel locally.
? Ability to handle multiple projects and meet deadlines.
? Prior internship or experience in real estate, hospitality, or ed-tech is a plus.
? Knowledge of digital marketing tools is an advantage.

What We Offer:
? Discounted Meal Plans for your meals
? Discounted Gym Memberships
? Clear career progression
? A dynamic startup environment with learning opportunities.
? Competitive salary with performance incentives.
? Opportunity to grow with a fast-scaling business.

Job Types: Full-time, Permanent

Pay: ?60,000.00 - ?100,000.00 per month

Work Location: In person