Job Description

We are seeking an experienced and result-driven Senior Digital Marketing Manager to lead our digital marketing initiatives across multiple platforms. The ideal candidate should have a strong understanding of online marketing strategies, campaign execution, analytics, lead generation, and team management. The role requires a strategic thinker with hands-on experience in paid ads, SEO, content planning, and marketing automation.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies to increase brand visibility, customer engagement, and revenue growth. Plan and execute campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, YouTube, and other relevant networks. Lead SEO initiatives including keyword research, on-page optimization, link-building strategies, and ranking improvement. Monitor and analyze campaign performance using analytics tools (Google Analytics, Search Console, CRM dashboards) and optimize based on insights. Oversee social media strategy, content planning, and brand storytelling across digital channels. Lead email marketing and automation campaigns for nurturing leads and improving conversion rates. Manage and guide the digital marketing team, ensuring execution meets brand and campaign goals. Collaborate with design, sales, and product teams to maintain message consistency and campaign alignment. Prepare monthly performance reports, dashboards, and ROI analysis for management review. Stay updated with industry trends, new technologies, and competitors to improve digital performance.

Skills & Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred). Minimum 5 years of hands-on digital marketing experience. Proven experience in managing paid marketing campaigns with measurable results. Strong understanding of SEO, SEM, SMM, PPC, email automation, and remarketing. Proficiency in marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, HubSpot, MailChimp, SEMrush/Ahrefs, etc. Strong leadership, analytical, communication, and project management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Competencies:

Strategic Thinking Data-Driven Decision Making Creativity & Innovation Team Leadership Problem-solving and adaptability
Job Type: Full-time

Pay: ?40,000.00 per month

Work Location: In person