Job Description

We are seeking a highly skilled and results-driven

Senior Digital Marketing Manager

with a minimum of 4 years of experience to lead our digital marketing initiatives. The ideal candidate will be responsible for developing, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and business growth.

Key Responsibilities

Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Lead and manage digital campaigns to achieve performance targets such as lead generation, sales conversions, and ROI improvement. Oversee the creation of engaging content for websites, blogs, social media platforms, and digital ads. Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Conduct market research, competitor analysis, and trend forecasting to stay ahead in the digital space. Monitor and analyze campaign performance using tools such as Google Analytics, Search Console, and social media insights. Collaborate with internal teams, including design and sales, to ensure brand consistency and effective communication. Manage digital marketing budgets and allocate resources effectively for maximum impact. Lead and mentor junior team members to enhance their skills and performance. Prepare monthly and quarterly reports highlighting performance metrics, insights, and improvement strategies.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field. Minimum of 4 years of experience in digital marketing, with proven success in managing campaigns. Strong knowledge of SEO/SEM, Google Ads, social media advertising, and content marketing. Proficient in analytics tools (Google Analytics, Data Studio, HubSpot, etc.). Excellent communication, leadership, and project management skills. Ability to manage multiple projects and work in a fast-paced environment. Creative thinker with strong analytical and problem-solving abilities.

Preferred Qualifications

Certifications in Google Ads, Meta Ads, HubSpot, or similar platforms. Experience with marketing automation tools (Mailchimp, HubSpot, Zoho Campaigns, etc.). Knowledge of graphic design basics or familiarity with tools like Canva or Adobe Suite.
Job Type: Full-time

Pay: ?40,000.00 per month

Work Location: In person