Develop, implement, and oversee digital marketing strategies aligned with business goals.
Conduct market research, competitor analysis, and identify growth opportunities.
Team Leadership & Management
Lead and mentor the digital marketing team (SEO, SEM, content, social, email, etc.).
Coordinate with cross-functional teams (design, sales, product, PR) to execute campaigns.
Campaign Management
Plan, execute, and optimize multi-channel campaigns (Google Ads, Facebook, LinkedIn, Instagram, etc.).
Ensure campaigns meet KPIs such as ROI, conversion rate, lead generation, and engagement.
SEO & SEM Oversight
Drive organic traffic through SEO best practices.
Manage paid search and display campaigns to maximize visibility and conversions.
Content & Social Media Strategy
Oversee content creation (blogs, videos, newsletters, website copy, etc.).
Manage brand presence and engagement across social media platforms.
Analytics & Reporting
Monitor, analyze, and report campaign performance using tools like Google Analytics, SEMrush, HubSpot, etc.
Provide insights and data-driven recommendations to improve results.
Budgeting & Resource Allocation
Manage and allocate digital marketing budgets effectively.
Ensure maximum ROI from campaigns and vendors.
Brand Development & Awareness
Enhance online brand visibility and reputation management.
Ensure consistent brand messaging across all digital touchpoints.
Marketing Automation & CRM
Oversee email marketing campaigns, drip campaigns, and customer retention strategies.
Leverage CRM tools for lead nurturing and customer segmentation.
Innovation & Trends
Stay updated with the latest digital marketing trends, tools, and technologies.
Implement innovative tactics to keep the brand ahead of competitors.
Key Responsibilities
Define and execute digital marketing strategy.
Lead the digital team, assign tasks, and ensure timely delivery.
Optimize website performance and user experience.
Drive lead generation, customer acquisition, and sales through digital channels.
Analyze customer behavior and adapt campaigns accordingly.
Collaborate with agencies, vendors, and partners when necessary.
Present marketing performance reports to senior management.
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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