for patient acquisition and brand building. The role requires a blend of analytical skills, creative thinking, and execution capability to drive
high-quality leads ? OPD ? IPD conversions
.
Key ResponsibilitiesPerformance Marketing
Lead campaigns across
Google Ads, Facebook/Instagram, YouTube
.
Optimize CPL, CAC, CTR, and conversions across all paid channels.
Build and execute
keyword, geo-targeted, and specialty-focused campaigns
for patient acquisition.
Implement A/B testing, retargeting, and funnel optimization strategies.
Social Media Marketing
Own brand presence across
Instagram, Facebook, LinkedIn, YouTube
.
Create content calendars, drive engagement, and manage influencers/collaborations.
Launch
patient education campaigns, doctor videos, reels, and storytelling content
.
Manage ORM (Online Reputation Management) and community engagement.
Analytics & Reporting
Build dashboards to track
lead flow, ROI, channel attribution
.
Run data-backed experiments to maximize
OPD/IPD conversions
.
Share weekly/monthly reports with actionable insights.
Team & Vendor Management
Manage internal digital team (designers, content, performance marketers).
Coordinate with agencies, influencers, and video production partners.
Align campaigns with
doctors, hospital specialties, and corporate tie-ups