Job Description

Organizational Overview:

Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses. With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through our platform and offering 24/7 global support. We have a local presence in 15+ countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, the USA, and moredriving innovation in the global hospitality sector.

Profile Overview:

This role focuses on owning the digital brand presence of YCS. As a Senior Digital Marketer, you will drive YCSs digital marketing strategy and elevate the brand globally, with a key focus on lead generation. This role is ideal for someone who is both a strategist and a thinkerpassionate about digital storytelling and driven by performance.

Responsibilities:Brand Voice & Social Presence:

Manage and grow YCS's digital presence across LinkedIn, Instagram, Twitter, and YouTube, maintaining a consistent brand tone and positioning.

Content Creation:

Collaborate with design, video, and AI tools to produce high-quality, platform-native content such as reels, carousels, testimonials, webinar clips, and more.

Persona-Driven Messaging:

Craft content tailored to hoteliers and travel partners based on their needs, behaviors, and challenges.

Content Planning:

Design and execute strategic monthly content calendars covering product updates, company milestones, client stories, events, and company culture.

AI-Powered Execution:

Utilize tools like ChatGPT, Canva, Midjourney, Copy.ai, and Descript to ideate, generate, and streamline content production.

Brand Consistency:

Ensure every post aligns with YCS's visual and messaging standards while adapting content for global markets.

Insights & Reporting:

Monitor performance across key metrics--engagement, reach, shares, followers--and provide actionable insights to optimize content strategies.

Lead Generation Responsibilities:Website:

Create strategies for the website team to improve SEO, GA4 insights, Google Search Console performance, and search ranking.

UX/UI Improvement:

Develop strategies for the content, design, and video teams to enhance user experience and interface.

HTR (Hotel Tech Report):

Strategize to position YCS as the #1 brand on HTR by creating actionable plans for the sales and support teams.

HubSpot Management:

Coordinate with the HubSpot admin team to implement guidelines and strategies for more effective CRM and lead tracking.

Presentations:

Own the creation and quality of company presentations, product decks, and business-level pitch materials.The ideal candidate should be a strong strategist.

Key Competencies:Digital Marketing & Content Strategy:

3-6 years of experience in digital marketing, social media, or digital strategy--preferably in SaaS, B2B, or tech sectors.Strong expertise across Google, Meta, websites, LinkedIn, and B2B marketing platforms.A creative thinker with an eye for trends, tone, and digital storytelling.

Creativity & Innovation:

Proven ability to ideate, plan, and execute digital content strategies that connect with the audience.Comfortable working with video, motion graphics, carousels, quotes, and thought leadership formats.Bonus: Basic design skills or experience using HTML/CSS, Figma, Google Console, Canva/Photoshop, or AI tools.

AI Fluency:

Hands-on experience with tools like ChatGPT, Copy.ai, Canva Magic, Runway, Descript, etc.Skilled in using AI for scaling content, brainstorming, trend analysis, and workflow optimization.

Global Understanding & Collaboration:

Exposure to regional markets such as APAC, Africa, LATAM, and India, with the ability to adapt messaging accordingly.Strong cross-functional collaboration with marketing, design, and regional sales teams.

Requirements:

3-6 years of experience in digital/social marketing or content-focused rolesStrong writing, communication, and creative storytelling skillsProficiency in AI tools and social scheduling platforms (e.g., Buffer, Hootsuite, Later, Creator Studio)Deep understanding of social-first formats (reels, carousels, short videos)Prior experience in hospitality, SaaS, or B2B marketing preferredExperience with LinkedIn video and YouTube content is a plusHigh sense of ownership and ability to work independently with urgency

KPIs & Goals:

Lead generationEngagement rate across platformsLinkedIn follower growthContent turnaround time: idea to executionMarketing automation through AI or integration toolsVisibility support for events and webinars

Reporting Structure:

This is an individual contributor role reporting directly to the Marketing Lead. You will work closely with the content, design, performance marketing, and regional teams.

Work Environment:

Location:

Surat, Gujarat, India This is a primarily on-site role based at our Surat HQ in Junomoneta Tower--a collaborative, tech-enabled workspace. Occasional hybrid work may be permitted based on project requirements and performance.

If you're creative, curious, and driven to build a global digital brand--apply now and become the voice of Yanolja Cloud Solution.

Job Type: Full-time

Pay: ?40,000.00 - ?60,000.00 per month

Benefits:

Flexible schedule Health insurance Leave encashment Life insurance Paid sick time Provident Fund Work from home
Schedule:

Monday to Friday
Supplemental Pay:

Performance bonus Yearly bonus
Application Question(s):

This role is full-time from our Surat office. Are you currently based in Surat or willing to relocate? what is your current salary? what is your expected salary?
Work Location: In person