Job Description

About the Role:

We are looking for an experienced

Senior Digital Marketing Expert

to lead our marketing strategy and drive

product sales through Meta (Facebook & Instagram), Google Ads, YouTube Ads, and other digital platforms

. The ideal candidate will not only execute campaigns but also

build, hire, and manage a high-performing digital marketing team

to scale our business growth.

Key Responsibilities:

Develop and execute

ROI-driven digital marketing strategies

to achieve sales targets across multiple online platforms. Plan, create, and manage

Meta Ads (Facebook, Instagram)

and

Google Ads (Search, Display, Video, Shopping)

campaigns for lead generation and conversions. Analyze campaign performance and optimize

CPC, CTR, and ROAS

. Collaborate with the creative team for compelling

ad copies, visuals, and video content

. Set up

remarketing, conversion tracking, and audience segmentation

strategies. Manage

marketing budgets

effectively to maximize performance and minimize wastage. Lead and mentor a

team of digital marketers, designers, and content creators

, ensuring consistent campaign delivery and results. Stay updated with

digital trends, AI tools, and advertising innovations

to improve marketing efficiency. Prepare and present

weekly and monthly performance reports

to management. Coordinate with the

sales and product teams

to align marketing strategies with company goals.

Requirements:

Bachelor's or Master's degree in Marketing, Business, or a related field.

5+ years of proven experience

in digital marketing, with a focus on

Meta and Google Ads

. Strong understanding of

SEO, SEM, SMM, Email Marketing, and Analytics tools

. Hands-on experience with

Google Analytics, Google Tag Manager, and Ads Manager platforms

. Excellent leadership, communication, and analytical skills. Experience in

eCommerce or product-based marketing

is a plus. Ability to

build and lead a team

, manage multiple campaigns, and deliver measurable results.

What We Offer:

Competitive salary with performance incentives. Opportunity to

lead and grow a digital marketing team

. Work with innovative products and cutting-edge marketing tools. A creative and growth-oriented work environment.

If you're a results-driven digital marketer with leadership skills and a passion for online growth we'd love to have you on our team!

Job Type: Full-time

Pay: ₹30,000.00 - ₹49,801.58 per month

Work Location: In person