Senior Digital Marketing Executive

Year    WB, IN, India

Job Description

Key Responsibilities:

SEO Management

Execute on-page & off-page SEO strategies

Conduct keyword research, competitor analysis, and site audits

Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)

Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)

Create engaging content and drive organic reach

Stay updated with social trends and platform algorithm changes

Paid Media Campaigns

Set up and optimize Google Ads (Search, Display, YouTube)

Run Meta Ads (Facebook/Instagram) with performance tracking

Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative

Write content for blogs, social media, emailers, and WhatsApp campaigns

Maintain a monthly content calendar

Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing

Build and manage email campaigns (Mailchimp, Sendinblue, etc.)

Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)

Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis

Track KPIs across channels and platforms

Compile weekly/monthly performance reports with actionable insightsKey Responsibilities:

SEO Management

Execute on-page & off-page SEO strategies

Conduct keyword research, competitor analysis, and site audits

Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)

Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)

Create engaging content and drive organic reach

Stay updated with social trends and platform algorithm changes

Paid Media Campaigns

Set up and optimize Google Ads (Search, Display, YouTube)

Run Meta Ads (Facebook/Instagram) with performance tracking

Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative

Write content for blogs, social media, emailers, and WhatsApp campaigns

Maintain a monthly content calendar

Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing

Build and manage email campaigns (Mailchimp, Sendinblue, etc.)

Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)

Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis

Track KPIs across channels and platforms

Compile weekly/monthly performance reports with actionable insights

Job Types: Full-time, Permanent

Pay: ?12,802.72 - ?25,784.26 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift
Supplemental Pay:

Commission pay Joining bonus Overtime pay Performance bonus Quarterly bonus Shift allowance Yearly bonus
Work Location: In person

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Job Detail

  • Job Id
    JD3904159
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year