Job Description

Key Responsibilities:

Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business goals. Plan and manage digital budgets, forecasting, and reporting on ROI. Identify trends and insights to optimize performance.

Campaign Management

Oversee all digital marketing campaigns across SEO, SEM, social media, email, content, and display advertising. Manage paid marketing initiatives (Google Ads, Meta Ads, LinkedIn Ads, etc.). Work with creative and content teams to create engaging assets and messaging.

SEO & Content Marketing

Optimize website and content for search engines to improve organic reach. Lead content strategy to drive engagement and lead generation.

Social Media & Community Engagement

Develop and implement a social media strategy across multiple platforms. Monitor engagement metrics and community feedback.

Analytics & Reporting

Measure and report performance of digital campaigns. Utilize tools such as Google Analytics, Search Console, and CRM dashboards. Provide actionable insights to improve conversion rates and customer acquisition.

Team & Vendor Management

Collaborate with internal teams, external agencies, and freelancers. Manage and mentor digital marketing executives or specialists.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, Business, or a related field. 4-7 years of experience in digital marketing or a similar role. Strong knowledge of SEO/SEM, Google Analytics, and major advertising platforms. Experience with marketing automation tools (e.g., HubSpot, Mailchimp). Excellent communication, leadership, and project management skills. Creative thinker with strong analytical abilities. Up to date with latest digital trends, tools, and best practices.

Preferred Qualifications:

Certification in Google Ads, HubSpot, or Facebook Blueprint. Experience with B2B/B2C marketing. Understanding of CRM systems (e.g., Salesforce).

Key Performance Indicators (KPIs):

Website traffic growth Lead generation and conversion rate ROI on paid campaigns Engagement metrics across channels Customer acquisition cost (CAC) and lifetime value (CLV)
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person