Job Description

- Senior Digital Marketing Executive

Position:

Senior Digital Marketing Executive

Department:

Marketing

Location:

Perungudi

Experience:

2-5 Years

Salary:

As per Industry Standards

Employment Type:

Full-time

Role Summary

The Senior Digital Marketing Executive will lead and execute high-impact digital strategies to drive brand visibility, generate leads, and enhance online performance across all digital platforms. This role demands creativity, analytical thinking, and hands-on expertise in digital channels.

Key Responsibilities

1. Digital Strategy & Campaign Management

Develop, execute, and optimize digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) Plan monthly and quarterly digital marketing roadmaps Drive performance-based marketing initiatives focused on lead generation and conversions

2. Social Media Management

Manage and grow brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms Plan and schedule content calendars Coordinate with the creative team for high-quality posts, reels, videos, and stories

3. SEO & Website Optimization

Conduct keyword research, on-page & off-page SEO, link building Improve website ranking, traffic, and domain authority Work with developers to enhance website performance & UX

4. Content Strategy

Oversee creation of blogs, ad copies, landing pages, and email content Ensure content aligns with brand tone, SEO standards & marketing goals

5. Analytics & Reporting

Track KPIs using Google Analytics, Search Console, Ads Manager, CRM tools Prepare weekly & monthly performance reports Provide insights and recommendations for continuous improvement

6. Email & Automation Marketing

Plan and execute email campaigns, drip sequences, and automation workflows Manage tools like Mailchimp, HubSpot, Zoho, or similar platforms

7. Coordination & Leadership

Work closely with designers, video editors, sales team, and management Mentor junior marketing team members Ensure smooth execution of all digital deliverables

Required Skills

Strong knowledge of SEO, SEM, SMM, and PPC campaigns Experience with Google Analytics, Ads Manager, SEO tools (Ahrefs/ SEMrush/ Moz) Creative thinking and excellent communication skills Strong understanding of digital trends, funnels, and consumer psychology Ability to manage multiple projects and deadlines

Qualifications

Bachelor's degree in Marketing, Communications, Media, or related field Google Ads / Meta Ads / SEO certifications are an added advantage

Employment:

Full-time | Day shift

Apply:

hr@kenseiglobal.com

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?40,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person