Job Description

Key Responsibilities1. Digital Strategy & Planning

Develop and execute digital marketing strategies tailored for residential and commercial real estate projects. Plan monthly lead generation goals and allocate budgets across platforms. Analyze market trends, competitor campaigns, and customer insights to refine strategies.

2. Performance Marketing

Manage paid campaigns on

Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube, and Property Portals

(99acres, MagicBricks, Housing, etc.). Optimize campaigns for maximum ROI, lead quality, and CPL (Cost Per Lead). Track daily performance and make data-driven adjustments.

3. Lead Management & CRM

Coordinate with the Sales/Pre-Sales team to ensure smooth lead flow. Monitor lead quality through CRM tools and optimize campaigns accordingly. Ensure timely follow-up and remarketing campaigns.

4. SEO & Website Management

Implement on-page and off-page SEO strategies to improve organic traffic. Coordinate website updates, landing page creation, and A/B testing. Ensure website content is up-to-date, project-focused, and optimized.

5. Content & Social Media Management

Plan and oversee content creation for social media, blogs, reels, videos, and ads. Manage the brand's online presence across all social platforms. Develop engaging content strategies for project launches, offers, events, and site updates.

6. Analytics & Reporting

Prepare weekly and monthly performance reports for management. Analyze campaign metrics such as CPL, CPA, CTR, and conversion ratios. Recommend actionable insights to improve digital performance.

7. Coordination & Vendor Management

Work closely with creative agencies, video teams, portal managers, and freelancers. Ensure timely execution of marketing collaterals and campaigns.

8. Project Campaign Handling

Plan and execute digital marketing activities for project launches, pre-launches, and events. Promote site visits, walk-ins, and project-specific lead generation campaigns.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person