Job Description

Job description

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to promote our software products

We are looking for an individual with a deep understanding of digital marketing techniques, campaign design, and a passion for software products

This role requires a pleasant personality, excellent communication skills, and a strong desire to excel in the digital marketing landscape

Responsibilities

Develop and implement comprehensive digital marketing strategies to promote our software products.

Design, execute, and optimize online marketing campaigns across various channels, including social media, email, SEO, SEM, and content marketing.

Collaborate with cross-functional teams to create compelling content, visuals, and promotional materials that resonate with our target audience.

Analyze marketing data and performance metrics to make data-driven decisions and refine campaign strategies.

Stay up-to-date with industry trends, emerging technologies, and competitor activities to identify opportunities for growth.

Build and nurture relationships with industry influencers and partners to expand our reach and visibility.

Monitor and manage online reputation and customer feedback to enhance brand image.

Drive customer engagement and retention through effective email marketing and customer communication strategies.

Must-have Skills

Bachelors degree in Marketing, Business, or a related field.

Proven experience of 3 years in digital marketing with a focus on promoting software products.

Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.

Proficiency in marketing automation tools, analytics platforms, and CRM systems.

Exceptional communication and interpersonal skills with the ability to collaborate effectively.

Enthusiasm for software products and a strong passion for excellence.

Creative mindset with the ability to think outside the box and drive innovation.

Pleasant personality and the ability to work collaboratively in a team-oriented environment.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

Work from home
Work Location: Remote