Job Description

Welcome to GEMGEM, the premier C2C luxury jewelry marketplace designed exclusively for the U.S. market. We bring trust and elegance together, connecting discerning buyers and sellers of high-value jewelry. Every piece on our platform is backed by 100% authenticity through IGI certification, ensuring safe and secure transactions at every step.
Now, we're seeking a Digital Marketing Executive who can drive our brand and performance to dazzling new heights -- someone who's strategic, data-driven, and ready to help scale a marketplace redefining how Indians buy and sell real diamond jewelry.
The Role
Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms
• Drive performance marketing with a strong focus on ROAS, CPL, and CAC metrics
• Own and execute the SEO strategy (on-page, off-page, technical) to improve organic visibility
• Work closely with content, creative, and product teams to deliver cohesive marketing initiatives
• Manage and scale remarketing, audience segmentation, and funnel optimization
• Use tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM platforms to track, analyze, and report on campaign performance
• Own end-to-end marketing performance reporting - including daily, weekly, monthly, quarterly, and yearly analysis, benchmarking, and comparisons
• Stay updated on platform algorithm changes and adapt strategies accordingly
• Mentor junior team members and support the marketing team lead in strategy planning

Ideal Profile
What You Bring to the Vault:

• 4+ years of strong hands-on experience in digital marketing (preferably eCommerce/D2C)
• Proven track record of managing performance campaigns across Google Ads, Meta Ads (Twitter & LinkedIn Ads a plus)
• Strong analytical skills and comfort with data-driven decision making
• Solid understanding of conversion funnels, retargeting strategies, and A/B testing
• Proficient in using tools like GA4, Google Search Console, Meta Business Manager, Looker Studio, etc.
• Experience in marketplaces or luxury/fashion brands is a plus
• Bachelor's degree in Marketing, Business, or related field

Shine Bright with These KPIs:

• Campaigns with high ROAS and reduced CAC
• Regular, insightful performance reports that guide better decisions
• Strong organic growth from improved SEO strategy
• Effective funnel optimization and retargeting conversion

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Fantastic work culture
• Attractive Salary & Benefits

Skills Required