Experience Required: 1.6+ years in digital marketing
Qualification: Bachelor's degree (any discipline)
Key Responsibilities:
Plan, execute, and optimize Google Ads (Search & Display) and Meta Ads (Facebook & Instagram) campaigns
Conduct keyword research and audience targeting strategies
Monitor campaign performance using Google Analytics 4 (GA4) and Ads Manager
Create engaging ad copies and perform A/B testing
Implement conversion tracking and generate performance reports
Collaborate with design team for ad creatives
Required Skills:
Hands-on experience with Google Ads & Meta Ads
Basic understanding of digital analytics (GA4)
Creative writing skills for ad copies
Knowledge of optimization techniques for better ROI
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