Job Description

SENIOR DIGITAL MARKETING EXECUTIVE - JOB CODE 110035
LOCATION : REMOTE, CHENNAI

We are looking for an experienced Sr. Digitial marketeer who should have a brilliant track record in developing, implementing, tracking and optimizing digital plans, programs and campaigns across channels.
We expect the candidate to have extensive knowledge in marketing tools such as Hubspot, Zapier, Buffer, Hootsuite, Social Flow etc. and improve brand awareness and conversions

Requirements

Bachelor\'s or Master\'s degree in marketing or Sales or similar field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence across all digital channels
Identify , Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate