Job Description

SynapseIndia is one of the top I.T. outsourcing companies based out of Noida with clients across the globe. We are 20+ years old organization and with expertise of more than two decades, we have worked with both large brands as well as startups.
Why work with us?

• We are Microsoft Gold partner, Google partner, Shopify partner company with certified professionals.
• SynapseIndia is an MNC having clients and employees all over the world.
• SynapseIndia has 500 IT professionals and has plan to hire more than 500 more developers in the next 5 months.
• We have structured environment with industry leading CMMI level-5 compliant processes.
• Several IT professionals joined as developers/programmers and now they are leading a team.
• Salaries are always paid on time, from the time company started till date, there has never been a delay.
• Developers get an exposure to interact with international clients (Majorly USA clients) at a very early stage in career.
• Despite market conditions, we have not laid off people.
• Office timings are from 9:30 AM to 6:30 PM. 2nd and last Saturday of every month is off for everyone.

Who are we looking for? Designation- Senior Digital Marketing Executive Skill(s)- Search Engine Optimization Experience Range- 2+ years
What is the work?

• Planning, designing and executing online customer acquisition campaign.
• To Scale and manage PPC campaigns across multiple channels like Google, Facebook, LinkedIn, etc.
• To Plan and manage social media and content marketing campaigns
• To Work in conjunction with cross-functional teams to plan and execute large scale marketing campaigns
• To Measure, analyze, and understand marketing metrics to drive marketing decisions
• To Manage email lifecycles to nurture leads and engage with customers
• To Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.
• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms
• In-Depth Knowledge of SEO and latest updates of Google.

What skills and experience are we looking for?

• B.Tech. or UG from a reputed institute required
• Experience: At least 2 years of relevant work experience in digital marketing especially PPC
• Experience in executing online customer acquisition campaigns at a large scale.
• Excellent working knowledge of ad platforms like Google Adwords, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones
• In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media, and others.
• Knowledge of leading technology tools used for various marketing campaigns.
• Go-getter attitude, take complete ownership of the targets as well as delivery portfolio
• Market intelligence around best practices & current trends.
• Excellent communication and presentation skills
• Ability to work in close coordination with senior management on critical time-sensitive business initiatives.