Senior Digital Marketing Executive
Year Mohali, Punjab, India
Job Description
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About the job : Senior Digital Marketing Executive Position Overview: We are seeking a seasoned Senior Digital Marketing Executive with a minimum of 4 years of experience in PPC (Google Ads), Email Marketing, Social Media, and SEO. This role requires a dynamic individual who can strategize, execute, and optimize digital marketing campaigns across various platforms. The ideal candidate will be responsible for driving measurable results and enhancing brand visibility in the digital space. Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize PPC campaigns on Google Ads to increase conversions and ROI.
- Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
- Oversee social media marketing initiatives across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Conduct keyword research, on-page optimization, and off-page SEO activities to improve website ranking and organic traffic.
- Analyze campaign performance metrics and provide actionable insights for continuous improvement.
- Stay updated with industry trends, best practices, and algorithm changes to ensure effective campaign management.
- Collaborate with cross-functional teams including creative, content, and analytics to align marketing efforts with overall business objectives.
- Monitor competitors\' digital marketing activities and identify opportunities for differentiation.
- Prepare regular reports and presentations to communicate campaign performance and ROI to stakeholders.
- Bachelor\'s degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of proven experience in digital marketing with a focus on PPC, Email Marketing, Social Media, and SEO.
- Proficiency in Google Ads, Google Analytics, Email Marketing platforms (e.g., Mailchimp, Constant Contact), and Social Media Management tools (e.g., Hootsuite, Buffer).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
- Proven track record of managing successful digital marketing campaigns and delivering measurable results.
- Creative thinking with a keen eye for detail and aesthetics.
- Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.
- Certification in Google Ads and/or other relevant digital marketing certifications is a plus.
- Experience working in an agency or digital marketing environment is preferred.
- Paid time off
- Provident Fund
- Day shift
- Monday to Friday
- Performance bonus
- total: 3 years (Required)
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Job Detail
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Job IdJD3259151
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMohali, Punjab, India
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EducationNot mentioned
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ExperienceYear