Job Description

About Role:

We are looking for an experienced and strategic

Digital Marketing Team Lead

with a strong background in the

Market Research industry [B2b Industry]

. The ideal candidate will lead digital initiatives, optimize marketing performance, and guide a team to enhance brand visibility, generate qualified leads, and drive measurable business growth.

Key Responsibilities

Lead and manage digital marketing campaigns across multiple platforms to strengthen brand presence and increase lead generation. Demonstrate proficiency in

Search Engine Optimization (SEO)

and

Search Engine Marketing (SEM)

to enhance online visibility and organic reach. (Mandatory Skill)*
Design, execute, and optimize

email marketing campaigns

to nurture leads, engage existing clients, and maximize conversions. (Mandatory Skill)*
Strategize and oversee

social media marketing

initiatives to build brand awareness and boost engagement across platforms. Develop and implement

content marketing strategies

to create and distribute valuable, industry-relevant content for targeted audiences. Utilize data analytics to measure, interpret, and enhance marketing performance through actionable insights. Leverage

marketing automation tools

to streamline, automate, and evaluate marketing operations. Apply

conversion rate optimization (CRO)

techniques to improve user experience and drive higher conversion rates. Maintain a structured, disciplined approach to executing marketing plans, ensuring consistency, quality, and continuous improvement. Mentor and guide the digital marketing team to achieve departmental and organizational goals.

Requirements

Bachelor's degree in Marketing, Business, or a related field.

2-5 years

of proven experience in Digital Marketing Expertise in SEO, SEM, email marketing, and marketing analytics. Proficiency with digital tools such as Google Ads, Google Analytics, and marketing automation platforms. Strong analytical mindset and ability to make

data-driven decisions.

Excellent communication, leadership, and project management skills. Strategic thinker with a proactive approach to execution and optimization.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off
Ability to commute/relocate:

Kharadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
Location:

Kharadi, Pune, Maharashtra (Preferred)
Work Location: In person