Job Description

Job Title:

Senior Digital Marketing Executive

Department:

Marketing / Digital Marketing

Experience Required:

3-6 Years

Employment Type:

Full-Time

About the Role:

We are looking for a results-driven

Senior Digital Marketing Executive

to plan, execute, and optimize our online marketing campaigns. The ideal candidate will have hands-on experience in

PPC campaigns, Google Ads, SEO, and other performance marketing channels

. You will play a key role in driving qualified traffic, improving conversions, and enhancing our online visibility.

Key Responsibilities:Pay-Per-Click (PPC) & Google Ads:

Plan, create, and manage PPC campaigns across Google Ads and other paid platforms (e.g., Bing Ads, Facebook Ads, LinkedIn). Conduct keyword research, audience targeting, and ad copywriting to maximize ROI. Monitor campaign performance, analyze data, and provide actionable insights. Optimize bids, landing pages, and ad creatives for better quality scores and conversions. Stay updated on Google Ads policies and best practices.

Search Engine Optimization (SEO):

Develop and implement effective on-page and off-page SEO strategies. Conduct keyword research and competitor analysis. Optimize website content, meta tags, and site architecture for improved rankings. Build high-quality backlinks and manage outreach activities. Track and report on key SEO metrics using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).

Analytics & Reporting:

Prepare and present regular performance reports on campaign metrics, KPIs, and ROI. Use Google Analytics, Tag Manager, and Data Studio for data-driven decision-making.

Other Digital Marketing Activities:

Support social media advertising and email marketing campaigns. Collaborate with content, design, and development teams to align marketing goals. Identify growth opportunities and propose new strategies for lead generation and brand visibility.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field. 3-6 years of proven experience in PPC, Google Ads, and SEO management. Certification in Google Ads / Analytics preferred. Strong analytical skills with experience in A/B testing and data interpretation. Hands-on experience with tools such as Google Ads, GA4, Tag Manager, Ahrefs, SEMrush, and Excel. Excellent communication and project management skills.

Key Skills:

PPC Campaign Management Google Ads & Display Network SEO (On-Page & Off-Page) Google Analytics & Tag Manager Keyword Research & Competitor Analysis Conversion Rate Optimization (CRO) Content Marketing Basics
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person