Job Description

Key Responsibilities

Digital Campaign Management

Plan and execute paid and organic digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.). Optimize campaigns for ROI and conversions.

Social Media Marketing

Create, manage, and grow company presence on platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, etc.). Develop engaging content, run promotions, and track engagement.

Search Engine Optimization (SEO)

Conduct keyword research and on-page/off-page SEO. Improve search rankings and website visibility.

Search Engine Marketing (SEM)

Manage PPC campaigns (Google Ads, Bing Ads). Optimize ad copy, targeting, and budget.

Content Marketing

Work with content creators to develop blogs, videos, graphics, and email newsletters. Manage content calendars.

Website & Analytics

Monitor website traffic, user behavior, and conversion rates. Use tools like Google Analytics, Search Console, and Hotjar.

Email Marketing

Build and segment mailing lists. Design and execute email campaigns for promotions, updates, and lead nurturing.

Market Research

Analyze competitors, trends, and customer preferences. Provide insights for business growth.

Reporting

Track KPIs (CTR, CPC, CPA, engagement rate, conversion rate, etc.). Prepare weekly/monthly performance reports for management.

Key Skills

SEO & SEM Google Ads, Meta Ads, LinkedIn Ads Google Analytics, Tag Manager, Search Console Social Media Management (organic + paid) Email Marketing (Mailchimp, HubSpot, Zoho Campaigns, etc.) Basic Graphic & Video Editing (Canva, Photoshop, Premiere Pro - optional but useful) Strong communication & creative thinking Data analysis & reporting skills
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person