We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for executing digital marketing strategies across various online channels to drive traffic, generate leads, and improve brand awareness.
Key Responsibilities:
Plan and execute digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
Manage the company's social media presence across platforms (Facebook, Instagram, LinkedIn, etc.).
Monitor and optimize campaign performance using analytics tools (Google Analytics, etc.).
Conduct keyword research and optimize website content for SEO.
Coordinate with content and design teams to create engaging marketing materials.
Manage paid ad campaigns (Google Ads, Meta Ads, etc.).
Track and report campaign performance, ROI, and KPIs regularly.
Assist in developing strategies to improve user engagement and conversion rates.
Stay up-to-date with digital marketing trends and best practices.
Requirements:
Bachelor's degree in Marketing, Digital Media, or a related field.
Proven experience in a digital marketing role (1-3 years preferred).
Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console).
Experience in running and optimizing Google Ads, Facebook Ads, etc.
Strong understanding of SEO, content marketing, and email campaigns.
Excellent communication and teamwork skills.
Creative thinking and analytical abilities.
Job Type: Full-time