Job Description

As a Senior Digital Marketer, you will be responsible for strategising, planning, executing,

analysing, and optimising all digital marketing activities across platforms to generate leads,

drive patient footfalls, and build strong brand visibility online. You will work closely with the

marketing head, content creators, designers, doctors, and the front office to ensure aligned

and impactful execution.

Key Responsibilities

Strategy & Planning

? Design and implement integrated digital marketing strategies aligned with business

goals.

? Plan monthly, quarterly, and campaign-specific goals for lead generation and brand

growth.

? Develop target audience personas for different therapies and seasonal campaigns.

Performance Marketing

? Manage and optimise paid campaigns on Meta (Facebook & Instagram), Google

Ads, YouTube, and other relevant platforms.

? Set up lead generation ads, retargeting, and remarketing campaigns.

? Track ad performance via Google Analytics, Meta Business Suite, etc., and prepare

reports.

SEO & Website Management

? Manage SEO-optimised website content.

? Improve organic rankings for targeted services.

? Regularly audit and update metadata, on-page elements, and technical SEO issues.

Social Media Management

? Plan monthly social media calendars.

? Supervise creatives and content to ensure alignment with brand tone.

? Boost engagement through stories, reels, patient testimonials, treatment videos, etc.

Content Marketing

? Collaborate with content writers for blogs, case studies, FAQs, newsletters, and email

campaigns.

? Ensure brand-appropriate tone and keyword usage across all digital content.

Email, WhatsApp, & CRM Marketing

? Run segmented WhatsApp and Email drip campaigns for follow-ups, offers, and

health tips.

? Coordinate with the telecalling team to optimise CRM integration and lead nurturing.

Analytics, Reports & Optimisation

? Prepare weekly and monthly performance dashboards.

? Recommend improvements for underperforming campaigns and double down on

successful ones.

? Keep up with industry trends, tools, and algorithm updates.

Key Skills Required

? Expertise in Google Ads, Facebook Ads Manager, Meta Business Suite

? Strong SEO knowledge (on-page, off-page, local SEO)

? Hands-on experience in tools like Google Analytics, Search Console,

SEMrush/Ahrefs

? Excellent command of social media strategy and content coordination

? Strong analytical and problem-solving mindset

? Basic knowledge of Canva, CorelDRAW, or Adobe tools is a plus

? Familiarity with the healthcare/ayurveda/wellness industry is an added advantage

? Good communication, leadership, and time management skills

Qualifications

? Bachelor's or Master's degree in Marketing, Digital Media, or related field

? 3 to 5 years of relevant experience in digital marketing (preferably in healthcare,

wellness, or service-based sectors)

Reporting To

Head - Marketing & Digital Media

Growth Opportunities

? Opportunity to lead a growing digital marketing team

? Exposure to healthcare brand building and performance marketing

? Opportunity to propose and implement innovative digital solutions

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

Health insurance Provident Fund
Application Question(s):

Indiranagar Bangalore work location
Experience:

Digital marketing: 3 years (Required)
Location:

Bangalore, Karnataka (Required)
Work Location: In person