Job Description

Senior Digital Marketing Executive - Bench Sales Recruitment / RPO

Location: Makarba, Ahmedabad
Employment Type: Full-Time
Shift time: Night Shift
Timings: 7PM to 4AM

About the Role

We are seeking a

Senior Digital Marketing Executive

with proven experience in

bench sales recruitment marketing

and

recruitment process outsourcing (RPO)

.
The ideal candidate will lead digital initiatives that strengthen our brand presence, attract potential clients, and generate qualified recruitment leads through impactful campaigns and engaging social media content.

This role blends

strategic digital marketing

with

creative content creation

, including

Instagram Reels

and

LinkedIn branding

making it perfect for someone who's both data-driven and creatively inclined.

Key Responsibilities

Plan, execute, and optimize

digital marketing strategies

for

bench sales and RPO services

. Manage

end-to-end recruitment marketing campaigns

, from candidate bench promotion to client acquisition. Develop, edit, and post

Instagram Reels

, short videos, and social media creatives to boost brand engagement. Handle

daily posting and engagement

on

LinkedIn and Instagram

-- ensuring consistent branding, tone, and messaging. Run and monitor

Google Ads, LinkedIn Ads, and email campaigns

targeted at clients and potential candidates. Create high-quality content (posts, blogs, visuals) for digital channels to enhance online visibility. Work closely with recruitment and sales teams to ensure campaigns align with business goals. Track, analyze, and report on campaign performance, providing actionable insights. Stay updated on social media trends, hashtags, and formats that drive engagement in the recruitment space.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

3-6 years of experience

in

Digital Marketing

with strong focus on

staffing, bench sales, or RPO industry

. Proven ability to create and edit

short-form video content

(Reels, Stories, LinkedIn videos). Hands-on experience with

LinkedIn Marketing, Instagram content strategy, and SEO/SEM tools

. Proficiency in

Google Ads, Analytics, Meta Business Suite

, and marketing automation platforms (HubSpot, Zoho, etc.). Excellent communication skills, creative thinking, and an eye for visual storytelling.

Preferred Skills

Prior experience in

US staffing / IT bench sales marketing

. Knowledge of

ATS tools

,

recruitment automation

, and

lead generation funnels

. Experience using

Canva, Adobe Express, or CapCut

for content creation. Understanding of

social media algorithms

and audience engagement analytics.

What We Offer

Competitive salary with attractive performance-based incentives. Exposure to

global recruitment and digital marketing projects

. Opportunity to grow in a dynamic, innovative, and creative environment. Flexible working hours and remote options available.

If you're a creative marketer who knows how to blend recruitment strategy with engaging social content -- this is your next big opportunity!

Apply Now:

info@novotionservices.com / 99740 03371

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person