Job Description

Job Title: Senior Digital Marketing Executive

Senior Digital Marketing Executive

- Ethnic Wear | Meena Bazaar

Location: Head Office

- Meena Bazaar

Experience

: 3-5 Years

Position Summary

We're looking for a

Senior Digital Marketing Executive

(3-5 years' experience) with a

graduate degree

, preferably from the

retail or fashion sector

, to lead digital strategy at Meena Bazaar. You will drive brand visibility, lead-generation, and conversions through performance marketing across all digital channels.

Key Responsibilities

Plan, launch, and optimize digital campaigns across

SEO, SEM (Google Ads), email, social media

, and

display advertising

. Develop and manage Meena Bazaar's social media presence--organic & paid--for platforms like Meta, Instagram, and others. Define and track KPIs (e.g., CTR, CPL, ROAS), prepare performance reports, and recommend optimizations for ROI improvement. Conduct

A/B testing and conversion rate optimization

to improve campaign outcomes and funnel efficiency. Work with UX, content, and design teams to craft and refine

landing pages and creatives

. Monitor the user journey across digital funnels to identify conversion drop-offs and implement enhancements. Liaise with external agencies or vendors to coordinate campaign deliverables and timelines. Collaborate closely with the

e
commerce team

to plan and align online campaigns. Maintain a

digital marketing calendar

, forecasting key campaigns and anticipated ROI. Stay current with industry innovations, tools, trends, and platform updates to keep Meena Bazaar's digital strategy proactive and cutting-edge.

Skills & Qualifications

3 to 5 years

of hands-on experience in performance-based digital marketing within the

retail/fashion industry

.

Bachelor's degree

in Marketing, Business, or related discipline. Strong proficiency in

SEO, SEM/Google Ads, email marketing, and social media marketing

. Experience using

analytics tools

(Google Analytics, Search Console, etc.) for campaign tracking and optimization. Expertise in

conversion tracking, funnel optimization, and A/B testing

. Creative thinker with strong

analytical and data-driven decision-making

abilities. Familiarity with e-commerce platforms such as

Shopify or Magento

is a plus. Basic knowledge of

HTML, CSS, JavaScript

is advantageous. Self-starter with strong communication, collaboration, and project management skills. Keeps up-to-date with digital marketing trends, tools, and best practices.

Preferred industries

: retail, ethnic/fashion wear, FMCG.

Certifications

in Google Ads, Analytics, or HubSpot are valued. Additional skills: experience with

marketing automation

, CRM platforms, or basic

graphic tools

may add advantage.
Kindly apply on indeed or share your resume at hr2@mbindia.net or send your resume on whatsapp number 8826618639

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Health insurance Leave encashment Life insurance Provident Fund
Ability to commute/relocate:

New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you have 3 to 5 years of hands-on experience in digital marketing, specifically within retail or fashion industries


Yes


No

Please indicate which of the following digital marketing areas you have experience in (select all that apply):
SEO / SEM (Google Ads)

Email Marketing

Social Media Marketing (organic & paid)

Display Advertising

A/B Testing / Conversion Optimization

Google Analytics / Analytics Tools

Do you have experience with any of the following e-commerce platforms
(Select all that apply)
Shopify

Magento

None

Do you have basic knowledge of the following
(Select all that apply)
HTML

CSS

JavaScript

None of the above

Briefly describe a digital marketing campaign where you drove significant results (e.g., improved traffic, conversions, or ROI). What was your role

Education:

Bachelor's (Required)
Experience:

Digital marketing: 3 years (Preferred)
Language:

English (Preferred)
Location:

New Delhi, Delhi (Preferred)
Willingness to travel:

50% (Preferred)
Work Location: In person

Expected Start Date: 11/08/2025