Run optimize Google Ads, Bing Ads, Facebook Ads LinkedIn Ads Campaigns \xe2\x97\x8f User Behaviour Tracking using tools such as Google Tag Manager, SEMrush. \xe2\x97\x8f Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools. \xe2\x97\x8f Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush). \xe2\x97\x8f Create landing pages for capturing leads or goal conversion. \xe2\x97\x8f Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns. \xe2\x97\x8f Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns to identify relevant and strong keyword searches to optimize campaign success. \xe2\x97\x8f Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. \xe2\x97\x8f Creating targeted campaigns including writing required copy and testing landing pages. \xe2\x97\x8f Working with relevant internal and external stakeholders to create copy and other creative content. \xe2\x97\x8f Provide regular reports on performance metrics and market related insights. \xe2\x97\x8f Analyze, monitor and report on ROI for all PPC campaigns. \xe2\x97\x8f Analyze, monitor and report on competitors PPC campaigns including keywords being targeted. \xe2\x97\x8f Manage and monitor spend to ensure it is in line with the assigned budget. \xe2\x97\x8f Keep up to date with market and technology related developments. Skills Requirements \xe2\x97\x8f 2+ years relevant experience in PPC Advertising \xe2\x97\x8f Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery Performance Max Campaigns \xe2\x97\x8f Hands on knowledge of remarketing campaigns. \xe2\x97\x8f Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush) \xe2\x97\x8f Experience in setting up and optimizing Google AdWords, Facebook LinkedIn campaigns \xe2\x97\x8f Certification (Google AdWords, Facebook Ads) if any will be an added advan Job Types: Full-time, Permanent Pay: \xe2\x82\xb925,000.00 - \xe2\x82\xb930,000.00 per month Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Bagha Jatin, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Are you available for an offline interview in Bhagajatin, Kolkata West Bengal office?
• Are you an immediate joiner?

Education:

• Bachelor\'s (Required)

Experience:

• PPC Campaign Management: 2 years (Required)
• Facebook Advertising: 2 years (Required)
• Google AdWords: 2 years (Required)
• SEM: 2 years (Preferred)
• Google Analytics: 2 years (Required)

Work Location: In person Application Deadline: 29/04/2024
Expected Start Date: 01/05/2024